History
Reliance Commercial Associates (RCA) was established by Mr. Muhammad Shahid Hasan on 23rd August 1973, as a sole proprietorship. In the initial years the main focus of the organization was on specialized process Air-conditioning from Germany, including planning, designing and execution of central Air conditioning projects up to the magnitude of 1500Tons Capacity, for Textile and chemical Fibre industries. Being authorized representatives for Trane and Krantz TKT Germany (currently known as Caverion). The company delivered turnkey project solutions which included Engineering, Designing, Planning, providing system/equipment, installation, start up and after sales
In 1980 RCA diversified towards the field of Aviation, focusing on marketing and business development, by the year 1985 it had well established a name in the aviation industry with European and American manufacturers in its portfolio and its existence within the customer market in Pakistan.
On 1st January 1986, the company strategy was changed, as the air-conditioning industry had many new players in the industry creating high competition and high labor intensity the air-conditioning division was closed, this enabled more focus on the aviation sector.
RCA has established its name in the local and the global market over the past Four decades and is associated amongst the leading suppliers in Pakistan. RCA has represented Avio Interiors and generated healthy business in India and Bangladesh as well. Currently it has more than 30 business partners in its portfolio which cover a wide range of products (provided further in the company profile); the area of expertise RCA in Pakistan is the commercial aviation sector.
Mission
“Provide best services to the customers and business partners”.
Vision
“To have an extensive portfolio of business partners (Manufacturers), being capable to cater all requirements of the Air lines, Ground Handling Company and aviation industry”.
Company Values
- As liaison act on fair grounds for the best interest of the customers and the business partners.
- To follow all laws practices and not acquire business through illegal activities.
- Work on employees’ personal development and take care of their well-being.
Company facilities
Reliance House, 1/1-M, Block-6, P.E.C.H. Society, Karachi 75400, Pakistan. Owned by Mr. M Shahid Hasan, a three storied building, with covered area of over 6000 sq ft, centrally located within 10-15 minutes’ drive to the airport and 5 to 10 minutes’ drive to the city centre. (Building pictureAppendix 1)
Management (Key Members)
Muhammad Shahid Hasan – Founder CEO
Under the leadership of Mr. M Shahid Hasan, Chief Executive of the company, an engineer by profession, with an extensive experience of over 58 successful years. After having completed his Mechanical engineering qualification from Pakistan he started job as account manager for Westing House Electric International. Inspired by his commitment and performance he was offered to represent Westinghouse in Pakistan. He started his own business in partnership. The partnership did not work well and he parted ways from the industry to work for group of companies. Was deputed at the top management level as CEO of
- Paris Mills Ltd
- Silva Industries Ltd
- Interior Decorator and Design Associates Ltd
- Sabina Cotton Mills Ltd.
His entrepreneurial spirit brought him back to start Reliance Commercial Associates; he expanded the business which reached a team of 16 engineers working under the organization. In 1986 he realized that the business has expanded with projects being simultaneously handled around Pakistan. He saw opportunity and higher capability in the aviation sector as the air-conditioning sector was getting too competitive. In the year 1986 he changed the company focus to consultancy of aviation equipment and marketing in Pakistan.
Muhammad Faraz Hasan – Business Development Executive
He has been associated with RCA since 2006, started work part time during his undergraduate studies. During the initial years he was rotated through all the business functions as a management trainee. In 2011 acquired his Bachelors in Business Administration in Marketing from one of the prestigious Business schools in Pakistan. In 2011 joined the company as a full time resource and was given responsibilities to manage the portfolio of business partners and customer handling. RCA recognized his potential and taking into consideration of employee personal growth sponsored him to get further education and International exposure. In 2015 he attended Masters in Business Management (Full time Program) at University of East Anglia (United Kingdom) along with level 7 diploma in consultancy from the Chartered Management Institute. Now he is performing his duties as Business Development Executive since March 2016.